Pragmatic Marketing
A framework for pragmatic marketing is focused on providing products that customers want and understanding their needs. It involves conducting interviews with customers, developing an idea for a product prototype and then testing the product with them to make sure it meets their requirements. The process continues throughout the entire lifecycle of the product.
One method flirts with relativism, suggesting that truth is not as important a philosophical concept as it has been traditionally considered to be. Another approach is more cautious with relativism, prioritizing the speech-act and justification theories.
Track and trace
Track and trace is an essential supply chain management tool that allows businesses to know the exact location of their items at all times. This visibility helps companies improve their logistics workflows, decrease costs and save time. It also aids in improving efficiency and quality. It also eliminates the need for manual count and inventory checks. It also helps prevent production interruptions due insufficient or low-quality raw materials and appliances.
During the pandemic, many companies realized that they were lacking an end-to-end view of their supply chains. This has led a surge in the demand for intelligent track and trace technology that can provide more accurate, reliable information on the performance of a supply chain. These new kinds of technology can make supply chains more resilient to disruptions in the future and safeguard the health of consumers.
Serialisation is an option that can be added to your CMMS to improve the tracking and trace capabilities of your business. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. This can help you meet regulatory requirements for example, those related to food safety. Using a digital platform like MaintainX which is integrated with your CMMS software, will allow you to access and analyze the data through a simple interface.
The term 'track and trace' can be confusing, because it is similar to "follow the track." However this is a distinct method, and it involves recording the journey of a vehicle or a shipment. The information is then available to all the parties involved in the supply chain, including the customer. This gives customers more confidence in their deliveries, and also allows them to determine if it was damaged or lost during transport.
At each stage of the transport process, almost all parcels are digitally scanned. The details are then made available online, allowing customers to verify the status of their shipment anytime. This makes the process of shipping more enjoyable for both the customer as well as the carriers. It also allows them to provide this service at a lower price.
Counterfeit detection
Businesses lose trillions of dollars every year because of counterfeiting and grey-market diversion. It harms the reputation of brands, undermines consumer trust, and in the case of medicines and food it poses a threat to public health. To fight this menace real-time tracking of the item level is crucial. However, due to cost, digital authentication has typically been reserved for high-value items.
Read the Full Article leading visual detection technology powers a full suite of counterfeit prevention products that work together to safeguard your business. It is built on the Visual-AI stack, which offers the ability to scale and adapt to changing counterfeit detection for your platforms and marketplaces. Our solution is fast, precise and simple to use.
It detects and recognizes the various types of fake documents - from digital images to "paper" banknotes. The system analyzes several aspects like watermarks and microprinting to confirm that your products are authentic. You can ensure your customers' safety and that your products are in compliance with the required standards. This will increase the profits you earn and boost confidence of your customers. The system is also portable and can be used at any point of sale.