Pragmatic Marketing
A framework for practical marketing is focused on providing products that customers want and understanding their needs. It involves interviewing potential customers, designing a prototype of the product, and then testing it with them to ensure it meets their requirements. The process continues through the entire life-cycle of the product.
One approach flirts with relativism, suggesting that truth is not as crucial a philosophical concept as it has been traditionally believed to be. One approach is more cautious when it comes to using relativism and focuses on the speech-act concept and justification.
Track and trace
Track and trace is an essential supply chain management tool for managing supply chains. It lets businesses always know where their goods are. This information aids companies in improving logistics workflows, save time and cut costs. In addition, it helps them improve quality and efficiency. It also eliminates the requirement for manual inventory counts and checks. It also helps to avoid production interruptions due insufficient or poor quality raw materials and appliances.
During the pandemic, many businesses realised that they lacked an end-to-end view of their supply chains. This has led to an increase in the demand for intelligent, scalable track and trace technologies that can provide more reliable, precise information about the performance of supply chains. These new types of technology have the potential to make supply chains more resilient to disruptions in the future and help protect the health of consumers.
Serialisation is an option that can be integrated into your CMMS to enhance the track and trace capabilities of your business. This will ensure that each item has a unique identification that can be tracked in real-time. This will allow you to comply with regulatory requirements like those related to food safety. Using a digital platform like MaintainX, which is integrated into your CMMS software, allows you to analyze and access this data in an easy-to-use interface.
The term "track and trace is a bit confusing since it sounds like "follow the track." However it is a completely different process, and it involves recording the entire journey of a vehicle or a shipment. The information is then accessible to all parties involved in the supply chain, including customers. This gives customers more confidence in their deliveries, and also allows them to verify whether the item was damaged or lost during transportation.
Most parcels that are sent nowadays are digitally scanned each stage of the transportation process. This information is then available online, and customers can check the status of their shipment at any time. This makes the experience of shipping more enjoyable for both the customer as well as the carriers. This allows them to offer the service at a lower cost.
Counterfeit detection
Businesses lose trillions of dollars every year due to counterfeiting and grey-market diversion. It damages the reputation of brands, undermines trust and in the case of food items and medicines, poses a threat to the health of the public. In-real-time, traceability of items is crucial to combat this problem. Digital authentication is usually reserved for expensive products due to the cost.
Pragmatic's leading visual detection technology powers an entire collection of counterfeit prevention tools that work together to safeguard your business. It is based on our patent-pending Visual-AI stack, and offers an scalable and flexible counterfeit detection for your platforms and marketplaces. Our solution is designed to be quick precise and simple to use.
It detects and recognizes the various types of fake documents, from digital images to "paper" banknotes. The system analyzes various aspects, including microprinting, watermarks, and color shifts to ensure that your goods are genuine. You can ensure your customers' safety as well as ensure that your products are in compliance with the required standards. This can help increase your profits and boost customer confidence. It is also portable and can be used at any point of sale.